Web Video Statistics
The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month, according to comScore’s 2010 U.S. Digital Year in Review. That’s a bigger audience than the record 111 million viewers who watched Super Bowl XLV on Fox.
“The sum of all forms of video (TV, video on demand, Internet, and P2P) will continue to exceed 91 percent of global consumer traffic by 2014. Internet video alone will account for 57 percent of all consumer Internet traffic in 2014.”
Cisco Visual Networking Index: Forecast and Methodology, 2009-2014
Forbes Survey
A recent Forbes survey found that online videos now make a noticeable impact on how executives receive business information.
In “Video in the C Suite, Executives Embrace the Non-Text Web,” Forbes concludes, “Video appears to have evolved from a novelty into a mainstream method for executives to receive business information.” Executives are watching videos on YouTube and company websites in greater numbers than ever before:
• More than 80% said they are watching more online video today than they were a year ago.
• 65% visited a vendor’s website after viewing a video, and 53% have conducted a search to find more information.
• More than half of senior executives share videos with colleagues at least weekly, and receive work-related videos as often.
• 59% of executives agreed that when video and text are available for the same information online, they preferred to watch video.
• 51% of executives under age 40 have made a business-related purchase after viewing a video.
• The best fiction writers live by the adage “show, don’t tell,” and now businesses have started to do the same with video.
• Broadcast content viewers from the United States had the highest minutes watched per view (3:53) with European viewers close behind (3:34).
• The 25–34 age bracket has the highest engagement rate with 2:34 minutes watched per view.
• Women exhibited significantly higher engagement than men within the 25–34 age bracket.
Overall, income has little influence on engagement in most categories, but broadcasters saw a distinct spike in engagement in the $150K+ income bracket. This presents an ideal opportunity for advertisers seeking highly engaged audiences with substantial disposable income.
Source: Brightcove http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q4-2010.pdf
Video works:
• Video in email increases click-through rates by 96%*
• Press releases that include video have a 500% increase in views**
But video is not a one-time shot – much like you won’t send just one email to your prospects, you should not expect that one video will do the trick. Therefore it needs to be affordable on a regular basis
