PitchPage Background
Roz started PitchPage back in 2006, before YouTube, because video had come to the internet. she saw it as a perfect way for film associates to promote themselves. People really loved the editorial shoots that she did on a monthly basis; interviews of people behind the camera and in New Media. Then came the press passes and we continued to shoot short, concise stories with motion graphics, music backgrounds and then mail to the PitchPage database. Film industry wasn’t interested in posting online at that time but they did enjoy the editorial.
The company re focused and concentrates on corporate videos and “PitchPages’ of events – creating short edits with motion graphics and sound.
PitchPage is aiming for an efficient pricing, turnaround time and promotional video for the web. Video for web for the customer that wants more than YouTube but less than a costly video production.
Personal Strengths and Assets
Roz McNulty’s experience is as a video reporter, over 120 videos just on PitchPage including the head of Vancouver Film School, Stewart Butterfield of Flickr and many others; this doesn’t include the corporate, individual or in house at Roz Digital Media Inc.
“I create a story with video versus words. Doing a short shoot and then bringing the footage down to a internet friendly two to three minutes. It’s a different type of shooting; you have to interview in a way that you get a story. Then you have to get that story out asap.
This takes well organized editing skills, short cuts and plug-ins for text and effects. The hardest thing is not taking too much time. This is web, not a movie. Also keeping it short and engaging with a concise story, no empty sound, timely edits that keep it interesting
Because I shoot and edit the video; I direct the client to tell me what needs to go into the story. I can make them repeat a sentence if it’s confusing or not said clearly. I can react with them in a way that they feel comfortable ; so that they smile and enjoy the process therefore coming across well on camera.
I have acquired a very portable and small filming kit for the work I have done. The idea being that I could go to a story with everything I needed. Including keeping my camera on me at all times; like a reporter.”
Roz can make a PitchPage happen!
